Key Impact Strategies provides government affairs, lobbying and strategic issue-campaign services on the state and federal level. With offices in Jackson, Mississippi and Washington, DC, Key Impact maintains effective relationships with legislative and executive branch leadership.
Key Impact’s President Keith Heard evaluates the needs of a client and puts together the right team and resources to effectively advocate and shape policy. Every issue is different; every challenge is unique; and at Key Impact, solutions have a targeted strategy to match a client’s resources with their goals.
“Today’s political climate requires an understanding of the policies, politics and personalities involved. You have to be agile. You have to innovative. And the team I put together for one project may be totally different than the team for the next project. My goal is to work with a client to develop a custom strategy, ensure they understand the scope, and then put it into action with the individuals and resources necessary. Sometimes that means I need to visit with decision makers in government, other times that means engaging a grassroots advocacy and media campaign. Forty years in politics and government have taught me: be honest, shoot straight, today’s opponent is tomorrow’s ally. I’m proud of my reputation and when I represent a client, they know I will be ethical and effective.”
– Keith Heard, President, Key Impact Strategies
Keith is also a proud affiliate of TCH Group, LLC. As Senior Policy Consultant, Keith contributes his experience and expertise to the firm, which has been selected nine years in a row for the "Best of Washington Awards."
Forty years in politics and government have taught me: be honest, shoot straight, today’s opponent is tomorrow’s ally. I’m proud of my reputation and when I represent a client, they know I will be ethical and effective.”